WE stands for Worldwide Enhancement of Social Quality. It is a training approach which aims at sustainably improving working conditions at production facilities in developing and emerging countries. The approach represents a clear paradigm shift away from a top-down imposition of standards towards a collaborative manner of creating practical and implementable solutions.
What makes WE so special is that dialogue is the catalyst for change: dialogue between managers and workers in production facilities as well as dialogue between retailers, importers and suppliers.
Local trainers facilitate and build the bridges for dialogue between the different partners. The trainers undergo intensive training in dialogue, mediation and facilitation skills. Throughout their interventions they also receive coaching from a team of international experts.
The WE programme has reached 320 production facilities in emerging and developing countries by the end of 2014. The suppliers produce garments and textiles, as well as jewellery, electronics, furniture, metal- and kitchenware and leather items for Tchibo and other international customers.